Privacy Policy

Effective Date: June 2026
Last Updated: June 2026

1. Introduction

Vinyl Fence Depot (“VFD,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, share, and protect personal information when you visit https://www.vinylfencedepot.com (the “Website”) or interact with our services.

This Privacy Policy applies to all visitors and users of our Website, including California residents. It does not govern the practices of third-party websites, services, or platforms that we link to or work with.

2. Information We Collect

We collect personal information in the following categories, as defined under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Categories of Personal Information Collected

• Identifiers: Name, email, phone number, IP address, online identifiers, cookie IDs.
• Customer records: Billing address, signature, payment information when you order.
• Internet/network activity: Browsing behavior, search history, interactions with our Website, ads, search results, and form inputs.
• Geolocation data: Approximate location based on IP address (city, state, country).
• Audio and visual data: Recordings of telephone calls placed to our business numbers.
• Inferences: Preferences and characteristics drawn from the above to better understand your needs.
• Sensitive personal information: We do not knowingly collect Social Security numbers, government IDs, financial account credentials, precise geolocation, race or ethnicity, religion, sexual orientation, or other categories defined as Sensitive Personal Information under CPRA.

Sources of Personal Information

• Directly from you (when you submit forms, call us, or email us).
• Automatically from your interactions with our Website (cookies, tracking technologies, server logs).
• From advertising partners (Google, Microsoft) for attribution and conversion measurement.
• From geolocation service providers (MaxMind) to determine your approximate region for compliance purposes.

Business Purposes for Collection

• To respond to your inquiries and provide quotes for fencing services.
• To process and fulfill orders and deliver services.
• To improve our Website, services, and customer experience.
• To deliver targeted advertising and measure ad effectiveness.
• To analyze Website performance and visitor behavior.
• To prevent fraud and ensure Website security.
• To comply with legal obligations.

3. How We Share Your Information

We share personal information with the following categories of third parties:

• Google (Analytics, Ads, Tag Manager, reCAPTCHA): For analytics, advertising, and spam prevention. Shared data includes online identifiers, browsing behavior, and IP address.
• Microsoft (Bing Ads): For advertising attribution. Shared data includes online identifiers and conversion data.
• CallRail: For phone call tracking, dynamic number swap, call recording, and form submission/interaction tracking. Shared data includes call audio, form inputs, IP address, and browsing behavior.
• Trustindex: For displaying our Google reviews on the Website.
• Reviewability: For review request prompts. Shared data includes online identifiers and IP address.
• MaxMind: For IP-based geographic lookup that determines whether our compliance banner should appear. Shared data is your IP address.
• Service providers: Web hosting (WP Engine), email delivery, payment processing — only as needed to perform their service.
• Legal authorities: When required by law (e.g., court orders, subpoenas).

“Sale” or “Sharing” of Personal Information Under California Law

Under the CCPA/CPRA, the terms “sale” and “sharing” are broadly defined. Transfers of personal information to advertising partners for cross-context behavioral advertising (retargeting) are considered “sharing” under California law.

For purposes of CCPA/CPRA:

• We do “share” personal information with advertising partners (Google Ads, Microsoft Bing Ads) for cross-context behavioral advertising.
• We do not “sell” personal information for monetary consideration in the traditional sense.

California residents have the right to opt out of this sharing. See “Your California Privacy Rights” below.

4. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies. Below are the categories of cookies we use:

Strictly Necessary (no consent required)

• vfd_geo: Stores your approximate region (California or non-California) to determine whether the consent banner should appear. Expires after 30 days.
• vfd_ca_consent: Stores your consent decision (“granted” or “denied”). Expires after 180 days.
• Session cookies for WordPress functionality and form processing.

Analytics (consent required for California residents)

• Google Analytics: _ga, _gid, _ga_* — used to measure Website usage. Expires after up to 2 years.

Advertising (consent required for California residents)

• Google Ads: _gcl_au, _gcl_aw — used for conversion tracking.
• Microsoft Bing Ads: MUID, _uetsid, _uetvid — used for conversion tracking.
• CallRail tracking cookies for visitor session attribution to call/form sources.

Third-Party Widgets (consent required for California residents)

• Trustindex cookies for Google reviews display.
• Reviewability cookies for review request widget.

Consent Management

For California residents, we display a banner on first visit asking you to either accept or opt out of non-essential tracking. Your decision is stored in the vfd_ca_consent cookie for 180 days. You can change your decision at any time by clearing your browser cookies and reloading the page.

We honor Global Privacy Control (GPC) signals when received from your browser.

5. Call Recording and Form Interaction Tracking

Notice for California residents under the California Invasion of Privacy Act (CIPA):

By calling our business phone numbers, you acknowledge and consent that your call may be recorded for quality assurance, training, and customer service purposes. We use CallRail (a third-party call tracking service) to:

• Record telephone conversations with our business.
• Track which advertising source led to your call (dynamic number swap).
• Capture and store your form input on our Website (form interaction tracking).

If you do not consent to call recording, please end the call before the conversation begins, or use an alternative method to contact us (email or in-person visit). For form interactions, you may withdraw consent at any time and we will delete recorded form data upon written request.

6. Your California Privacy Rights

If you are a California resident, you have the following rights under the CCPA/CPRA:

Right to Know

You can request that we disclose the categories and specific pieces of personal information we have collected about you, the sources, the business purposes for collection, and the third parties with whom we have shared the information in the past twelve months.

Right to Delete

You can request that we delete personal information we have collected from you, subject to certain exceptions (e.g., we may retain information needed to complete a transaction you initiated, detect security incidents, or comply with a legal obligation).

Right to Correct

You can request that we correct inaccurate personal information that we maintain about you.

Right to Opt-Out of Sale or Sharing

You can opt out of the “sale” or “sharing” of your personal information as defined under California law. See “Do Not Sell or Share My Personal Information” below.

Right to Limit Use of Sensitive Personal Information

While we do not knowingly collect Sensitive Personal Information, if you believe any has been collected, you have the right to direct us to limit our use of it to specific purposes.

Right to Non-Discrimination

We will not discriminate against you for exercising any of these rights. We will not deny you services, charge you different prices, or provide you a different level of quality of services because you exercised your privacy rights.

Right to Data Portability

When responding to a Right to Know request, we will provide your personal information in a portable and (where technically feasible) machine-readable format.

7. How to Exercise Your Rights

To exercise any of the rights above, contact us using one of the following methods:

Email: info@vinylfencedepot.com (subject line: “California Privacy Rights Request”)

Mail:
Vinyl Fence Depot
Attn: Privacy Request
14700 Oxnard Street
Van Nuys, CA 91411

Cookie banner: Click “Reject” on the consent banner that appears on your first visit. To re-display the banner, clear your vfd_ca_consent cookie and reload any page.

We will verify your identity before responding to your request and may ask for additional information to confirm you are the person whose data is being requested. We will respond within 45 days as required by California law, and may extend the response period by an additional 45 days if necessary (with notice to you).

Authorized Agents

You may designate an authorized agent to submit a request on your behalf. The agent must provide written, signed authorization from you, and we may also verify your identity directly.

8. Do Not Sell or Share My Personal Information

California residents have the right to opt out of the “sale” or “sharing” of personal information. To opt out:

1. Click “Reject” on the consent banner displayed on our Website, or
2. Email us at info@vinylfencedepot.com with the subject “Do Not Sell or Share My Personal Information,” or
3. Enable Global Privacy Control (GPC) in your browser settings.

We will honor your request within 15 business days.

9. Children’s Privacy

Our Website is not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected such information, we will delete it. If you are a parent or guardian and believe your child has provided us with information, please contact us at info@vinylfencedepot.com.

Under the CCPA/CPRA, we do not knowingly sell or share the personal information of consumers under 16 without affirmative authorization (opt-in consent from the consumer if 13–15, or from a parent or guardian if under 13).

10. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected:

• Form submissions and inquiries: Up to 7 years (business records retention).
• Call recordings: Up to 13 months (CallRail default retention).
• Analytics data: Up to 14 months (Google Analytics default).
• Marketing cookies: Per each cookie’s expiration date (typically 30 days to 2 years).
• Server backups: Up to 90 days.

You may request earlier deletion of your personal information at any time by contacting us.

11. Security

We use industry-standard security measures to protect personal information, including TLS encryption for data in transit, restricted access to personal information, and secure hosting. Only employees who need access to personal information for their job responsibilities (e.g., billing, customer service) are granted access.

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security. If you believe your personal information has been compromised, please contact us immediately at info@vinylfencedepot.com.

12. Links to Other Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Effective Date” at the top reflects the latest revision. If we make material changes, we will notify you by posting a notice on our Website or by other reasonable means. Your continued use of the Website after changes are posted constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy:

Email: info@vinylfencedepot.com
Phone: (818) 989-9940
Mail:
Vinyl Fence Depot
14700 Oxnard Street
Van Nuys, CA 91411